SEO or search engine optimization is the process of improving your website’s search engine ranking in the search engines.
Digital Domination wants you to domination your online competition using the best SEO methods available through optimising your website structure, content and backlinks. Our services cover all three major requirements to maximise your SEO search engine ranking results.
The 3 Keys To SEO;
- Website Structure
- Original Content
- Backlinks (or Popularity)
SEO – Website Structure
Even if you have your own web site design you may not have the correct structure – some simple changes to your website structure could make a huge difference to your ranking results. In some cases, just making these changes can take you on to the first page of Google. We have launched new web sites that have been properly researched prior to launch with appropriate structure and content and had them ranking on the first page of google within 2 weeks. This isn’t always possible, especially in heavily populated niches however for many small businesses this can be achieved regularly.
SEO Structure refers to the following elements as well as others;
- URL’s
- Title Tags
- Meta Description
- Meta Keywords
- Internal Links
- External Links
- Media such as images, pdf’s and video
- Sitemaps
- Indexation (robot settings)
- Breadcrumbs
- RSS Feed creation
- .htaccess file settings
For search engine optimisation the above settings are critical and unfortunately many website designers don’t understand SEO and therefore publish new websites that are not correctly optimised. This is really disappointing for most website owners as they can’t understand why they aren’t ranking in the search engines.
SEO – Original Content
Google recently updated their search algorithm which, if you’re interested was labelled the “Panda” update. Panda essentially penalises anyone who copies content on the Internet by lowering their results on the search pages. It’s so important then to create your own content and if you do use content from other websites then you should properly attribute the content with links.
The search engine spiders also love to crawl web sites for great content – they do this by reading the text content on your web site. This is another reason why we don’t like Flash – which is a graphic heavy application that looks great, but search engines cannot read the content created with Flash (along with not displaying properly on many mobile devices such as iPads and iPhones).
If you’re in a technical field, we suggest writing your own content then having a copywriter re-write the content to ensure it’s appropriate for your audience.
Blogging –
To blog or not to blog, that’s often the question. While most businesses think blogs are too casual many are starting to realise that blogs can enhance your visitors experience. We encourage blogs as part of your online marketing strategies for several reasons;
- Your website is updated on a regular basis
- Many readers want to know informal information about what your business does
- It helps you create personality on your web site
- You’ll generate more internal backlinks strengthening your position
SEO – Backlinks (The popularity contest)
Search engines want to know what your site is about and how popular you are on the internet. They do this by reading and counting your backlinks. A backlink is simple a clickable link from one web site to another – often using relevant keywords which are relevant to the website content it points to. This tells the search engines two things;
- Your website has content relating to a specific subject (whatever the keywords are in the backlink itself)
- Your website is popular
All search engines have one mission – to help users find the most relevant content to whatever they are searching for. Backlinks help do that and are the third major component in all search engine optimisation (SEO) strategies.
Backlink packages –
We have many backlink packages that can be purchased and used to help your websites gain and maintain ranking in the search engines. If you’re not familiar with which package is best for you then you should contact us first to ensure you employ the correct online marketing strategy for your website and business.
